Content Marketing Manager (m/f/d)

As a Content Marketing Manager (m/f/d), you create and deliver content that resonates with our target audiences and supports our demand generation strategy. From thought leadership articles and case studies to newsletters and sales enablement materials, you take ownership of relevant, high-quality B2B content.
You bring your industry expertise to the table, collaborate closely with Demand Generation, Product Marketing and Sales, and turn content into a measurable driver of leads and pipeline. This is a hands-on role focused on creating and executing content, not simply managing external agencies.

• Develop and produce high-quality industry content for our AEC audiences, including blog articles, guides, whitepapers and webinar materials.
• Create compelling case studies and customer success stories in close collaboration with customers, Sales and internal subject matter experts.
• Plan and optimize SEO-driven content based on keyword research, search intent and relevant performance insights.
• Craft newsletters, email campaigns and LinkedIn content that engage our target audiences and contribute to lead generation.
• Develop sales enablement materials such as one-pagers, presentations and messaging guides that support our sales teams throughout the buying journey.
• Manage editorial planning across multiple brands within Orca Group, working closely with Demand Generation and Product Marketing.
• Analyze and improve content performance using traffic, leads and pipeline contribution, while leveraging AI tools for efficient research, content creation and repurposing.

• You have several years of experience in B2B content marketing, with a strong track record of independently planning, writing and delivering content.
• You have hands-on experience in the AEC or construction industry, for example in construction software, architecture, engineering, planning or building materials, and understand the needs of our target audiences.
• You have C2-level German proficiency and an excellent ability to write engaging, accurate and technically sophisticated content.
• You have a solid understanding of SEO, including keyword research, search intent and on-page optimization.
• You are data-driven, understand relevant marketing KPIs and can evaluate how your content contributes to leads and pipeline.
• You work independently, pragmatically and in a structured way, and enjoy an evolving environment where you can actively help build processes and structures.
• You are comfortable with digital tools and ideally have experience using AI-powered content tools, CMS platforms or marketing automation solutions such as Storyblok or HubSpot.

Additionally helpful: Experience with video and multimedia content, SaaS/subscription business models or cloud transformation, as well as English communication skills for cross-group collaboration.

At Orca, you’ll be part of a fast-growing software group that is continuously evolving and gives you the opportunity to actively shape change. You can expect an agile environment with short decision-making paths, plenty of room to make an impact, and close collaboration with leadership and management. At the same time, we place great value on a strong team culture and a modern working environment. Depending on the location, you’ll also benefit from a range of additional benefits, including sports and health programs, team events, childcare support, and a company pension scheme.

Application Process

We want to keep our process transparent, personal, and efficient:

• Initial interview with Recruiting
• Professional interview with the Hiring Manager
• Final interview and case study

Fabienne Göbel
Group Talent Acquisition Partner
M: Fabienne.goebel@orca.group